The event saw local Victorian breweries such as the Mornington Peninsula Brewery, Red Hill Brewery and Prickly Moses pouring their offerings into the glasses of beer enthusiasts and keen critics. Along with some bigger names like Crabbies and Kopparberg bringing their brews of ginger beer and cider to tempt us in a sweeter direction. Crabbies Ginger Beer trying the hardest with their new advertising campaign 'say goodbye to cider'...! 

You could also grab yourself a beer recipe and home brew kit from Brew Smith and purchase bottled versions from most breweries as takeaways for consumption after the event! The trend, it seems is for the modern movement of the craft beer to be bottled into a 330ml sized vessel, which is music to the ears of a Coolaz team member, as we pride ourselves on the fact that our customisable stubby holders are capable of fitting 375ml and 330ml bottles as standard! As you can see the Beers by the Bay team also took advantage of this and added us to their event merchandise stand for a second year running! Cheers guys! 

Customised stubby holders for craft beers are a fantastic merchandise idea for events like this, but also for the breweries to promote themselves. Beer promotional merchandise is a great way for microbreweries to not only make some extra revenue to put towards their next brew, but also as a promotional product that will create word of mouth and 'in-hand' brand awareness! 

If you consider the sensible functionality of a stubby holder as a promotional product for a brewery you will clearly see the value of being able to spread your message by using an item that is placed directly into the hand of your target audience, and onto a product that is useful to that user and relevant to the drinks market. Essentially creating a business card, that is a cooler and an advert, wrapped around your beer... the perfect marriage of a beer cooler to a beer drinker with the brewer as your witness!! 

There are many neat tools available that allow you to make the most of your promotional stubby holders too, for example our high quality printing allows us to be able to easily print QR codes onto your coolers. These codes are becoming more visible and are a great way to create a call to action and/or to push people to a website. They can also be used as a marketing tool to track your visitors and the success of your campaign and promotional product.

Perhaps you are a musician or band that plays live at events such as beers by the bay and are looking for an inexpensive merchandise idea to get your name out there. The great thing about Coolaz coolers is that there is no minimum order quantity and so you can purchase a small amount to get you off the ground, we can also print several designs across your volume so that you can include your favourite band shot on one design and your album artwork on another, thus getting more bang for your buck! 

Coolaz stubby holders can also make great personalised gift ideas for a special occasion or personal event such as a birthday bash, wedding celebration, engagement party or your hens & bucks parties! We have hundreds of design ideas on our website or you can send through your requirements and our design team will create a unique design to suit your special occasion! 

For the beer lover they can also be a great idea for a blind tasting!! Whether at a party, event or just for fun you can design your own coolers to use as an outer layer, not only to keep your beer at the perfect temperature but also to disguise the bottle or can so that there is no cheating when trying to guess which beer is which, a great party game for any event! 

For more information about promotional stubby holders or customised stubbie holders for your event please contact the Coolaz Team - 03 8787 7542 or email