Becky's creative team take excellent advantage of the flexible printing process to create not just one, but a number designs across their total order number. This gives a wonderful eye-catching line-up at point-of-sale, but also by giving customers a choice the can become even more engaged in the purchase than other might be the case.

When asked about the sale of Coolaz stubby holders, Mal Lancaster (Tour Manager - The Rematch Tour with Adam Harvey and Beccy Cole) said 'We find the stubby Coolers to be a great upsell item and they have proven to provide a much greater nett profit to our merchandise table.'